Wednesday 4 May 2011

packaging




I decided to be a little more self-indulgent for my most recent project, in order to get something a little more personal into my portfolio ready for our New York visit in two weeks. This time I chose to do some packaging for traditional sweets. I used the themes of Victoriana and old-fashioned fairgrounds to evoke the feeling of old style sweet shops, and the fairground imagery hopefully brings to mind colourful innocence and fun. These images are intended to be labels that would sit on the front of candy-striped boxes, with the nutrition (!) information on the back. I'd love to hear what you think!

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